It became a tradition to celebrate the bar's anniversary on St. The August 1976 issue of the local "GLIB Guide" describes the bar as follows: "Comfortable cocktail bar social, established crowd. New owners Gene O'Brien and Rick Kowal completely redecorated the bar, and opened it saying "it's a whole new ball game", and using the motto "where you'll never strike out". The Ball Game was opened in May 1974 in a building that had previously been home to several other gay bars: the original Nite Beat, Castaways South, and Jamies. Of Gay and Lesbian Life in Wisconsin - Businesses ![]() Ball Game- Bars and Clubs in the History of Gay & Lesbian Life, Wisconsin History
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